two men stood in a sweet shop
(l to r) Adam Crewe and Tom Francis in their new sweet shop in Cwmbran

When passers-by started spotting sweets in a Cwmbran-based online retailer’s unit the two men who run it decided to open a shop.

Customers can now walk into an area of Wholesale Motion on Forgehammer Industrial Estate and fill containers with treats before paying and leaving. 

Tom Francis and Adam Crewe sell sweets online in bulk and used to have a unit a few minutes walk away on Forgeside. People visiting other businesses on the estate were curious about the boxes and packets of sweets they spotted. 

But the unit wasn’t suitable for walk-in customers so they decided to move and open up the new shop. 

a sweet shop
Wholesale Motion is based on Forgehammer Industrial Estate next to B & T Parrots & Pet Supplies

Tom said: “We were getting a lot of people notice us and saying ‘what are we doing?’. 

“We had so many sweets we just thought, buy the racks, get them in there, get people in to choose what they want as well. People can come in, see it for themselves, pick exactly what they want. We’ve got a wide range of cups and massive tubs to sell as well. 

“What we sell online is mainly bulk, but here now we can offer individual stuff.”

a sweet shop

Adam said: “We’d always have the shutters open [on their previous unit] so people would see and say ‘oh, you’ve got loads of sweets in there. What do you do in there?’ It always had people intrigued.”

The pair are also happy to sell in bulk for people holding events like weddings and conferences.

The shop is open Monday to Saturday from 10am to 6.30pm. It’s next door to B & T Parrots & Pet Supplies.