The RSPCA and MONOPOLY GO! are celebrating pets who love to play this St. Valentine’s Day – as part of a unique collaboration between the animal welfare charity and one of the world’s most popular and beloved mobile games.
MONOPOLY GO’s ‘Pets Season’ is currently mobilising its global player community to show their love for animals in need – giving its players the chance to learn more about pets, animal welfare, and responsible ownership.
It comes as new polling shows 47% of people considered getting their pet a Valentine’s Day gift this year – almost as many as those thinking of purchasing a present for their partner (56%)!
Women were almost as likely (48%) to be considering a Valentine’s Day gift for a pet than a partner (49%).
And younger Brits were more likely to be spending on pets than a partner this Valentine’s Day – with 70% of those aged 18-24 considering getting their pet a February 14 treat, compared with 67% of those considering the same for a partner.
The RSPCA says the data shows the “love and fondness” people across the country have for their pets.
Lauren Bennett, Scientific and Policy Officer at RSPCA, said: “We’re widely known as a nation of animal lovers – and the fact that almost as many of us are thinking of getting a Valentine’s Day gift for our pet as our partner shows the love and fondness we have for our animals.”
To celebrate the special bond play can deliver between people and rescue animals, six pets looking for love this Valentine’s Day have been named after well loved characters and terminology linked to the famous MONOPOLY GO! mobile game.
Lauren added: “While many pets may be getting a little treat from their owners this Valentine’s Day, sadly there’s still countless animals in the RSPCA’s care looking for a new forever home – and a special new partner.”
Players can help raise funds for the RSPCA while collecting an exclusive animal themed shield through their play.
This gives MONOPOLY GO! players – known as Tycoons – the chance to do their bit for every kind while enjoying the gameplay. If players pass GO five million times collectively by March 4, the donation to the RSPCA will increase – supporting the charity’s work rehabilitating animals.
More information on the RSPCA’s partnership with MONOPOLY GO!, and how people can get involved and play to help animals in need, can be found online.